Launched in August 2020, Stoked is a boutique agency representing iconic talent & brands. Our expertise and service offering includes endorsements, licensing, appearances, equity partnerships, PR, social media, legal and philanthropy. The Stoked agent team has over 40 years of industry experience aligning the world’s best talent with marketing’s most recognizable brands.
After a 24-year career representing some of the biggest stars in sports, Taub returned to his entrepreneurial roots and launched Stoked in 2020. Taub represents a roster of Olympic, Action Sports and Iconic athletes including the best skateboarder (Nyjah Huston), snowboarder (Chloe Kim) and surfer (John John Florence) in the world. Taub focuses on creating “off-the-field” revenue opportunities for his clients including endorsement, appearance, social media, licensing, and equity/ownership partnerships. Stoked launched a talent advisory practice that advises brands on their talent ambassador procurement, including NOBULL and Hugo Boss.
Taub began his career at If Management in 1996, representing sports television personalities, finishing his tenure in the role of Director of Client & Business Affairs. Taub next spent seven years at SFX Sports Group, as Vice President of Talent Marketing, before starting his first athlete representation company, GFHF Marketing & Management, in 2005. GFHF was acquired by CAA Sports in 2007 and Taub finished his tenure at CAA as Head of Sports Endorsements, where he generated over $297M in athlete endorsement partnership revenue managing a client roster including Shaun White, Cristiano Ronaldo, Dwyane Wade and Novak Djokovic.
In 2014, Taub was recognized by the Sports Business Journal “Forty Under 40.”
Taub graduated from Cornell University and is married with two children, based in New Jersey suburbs outside NYC.
Alex Petrut joined Stoked at the beginning of 2021 and serves as the VP of Talent and Advisory.
With eight years of comprehensive experience in talent and brand representation, procurement and management, Alex began his career in 2013 at APA in the Entertainment Marketing department. Working on behalf of Marriott and Bombardier, Alex assisted brands in developing marketing strategies to leverage entertainment and influence consumer choice and trends.
He left APA shortly thereafter to add experience on the talent side of the business, joining ICM’s Global Branded Entertainment department, where he managed major brand deals for multiple A-list celebrities. Alex left ICM in 2014 to join CAA’s Digital Talent department, which specialized in the growth of emerging talent and platforms.
In 2016, Alex transitioned to CAA Sports’ Endorsements department, where he helped manage the careers of some of the world’s most successful athletes. In 2019, Alex returned to the brand side to work at UEG as Manager of Talent & Influencers, identifying and securing talent for campaigns on behalf of some of the world’s largest brands, such as Unilever and Pernod Ricard.
Alex received a Bachelor of Arts in Public Relations from Washington State University. He currently resides in New York City.
Fiesel joined Stoked in September 2020 , and currently sits as Director of Talent + Partnerships. She is focused on generating new revenue for clients and servicing existing and future partnerships. Fiesel has spent her entire career in sports sponsorship sales and endorsements. She began at Creative Artists Agency (CAA), where she worked in property sales and sponsorships, specifically focused on CAA's efforts in esports. She most recently worked at Madison Square Garden, where she helped execute the largest esports sponsorship deal in company history.
Fiesel graduated from Colgate University and currently resides in Long Beach, New York.
Owen joined Stoked in September of 2021 and currently sits as Manager of Client Services.
Owen started his career at Havas Worldwide in New York City as an Assistant Account Executive on the PIMCO, Michelin, and Rite Aid brands. At Havas, he was responsible for managing day to day relationships with the clients as part of the client facing account team. There, he helped execute and deliver integrated marketing campaigns for some of the agency’s largest accounts.
Following Havas, Owen began working for Knock Out Representation, a boutique sports agency specializing in the representation of combat sports athletes. At KOreps, he was responsible for procuring and signing partnership deals on behalf of the agency’s list of clientele. He assisted in closing multiple deals across the fitness, health & wellness, and e-sports categories.
Owen is a graduate of Indiana University and currently resides in New York City.